marnji Expert lanes Practical playbook Design only

Structure carries the voice

For advisory and operating experts whose material is frameworks rather than prose. Headings become small uppercase labels, lists get numbered markers, and the quote is a filled slab — it reads as a pulled-out principle rather than a literary excerpt. Tighter rhythm, squarer corners.

Fits an expert like: diagnostics, sequences and decision rules, where the answer is a procedure. Citation stays inline but the footer is quieter — the authority is in the structure being repeatable, not in the source being famous.